2022 Vol.5 Jun.No2

• Title: Research on Integrated Development Strategy of Sports Industry and Tourism Industry from Perspective of Digital Economy
• Name: Xu Zhu1,Yingli Fan2*
• Company: (1.College of Public Finance and Administration,Jiangxi University of Finance and Economics,Jiangxi,330013,China; 2.Institute of P.E,Nanchang Hangkong University,Nanchang,Jiangxi,330063,China)
• Abstract:

  Digital economy requires China's economy to continue to develop from extensive to intensive, integrate sports industry and tourism, and seek value relevance and resource sharing. At present, all provinces and cities are actively changing the mode of sports development, giving full play to the advantages of sports resources and improving the quality of tourism service products. However, there are still some problems in industrial integration, such as imperfect service facilities, lack of policy guidance, low level of project investment and construction, and failure to reflect local characteristics. In this regard, in the integration of sports and tourism, we need to integrate resources, improve service facilities, standardize sports tourism integration policies and systems, enrich integration products, improve project quality, innovate integration connotation, create local tourism cultural characteristics, and improve sports tourism service level.

  
  

• Keyword: digital economy perspective; sports industry; tourism; integrated development; development strategy;
• DOI: 10.12250/jpciams2022090102
• Citation form: Xu Zhu.Research on Integrated Development Strategy of Sports Industry and Tourism Industry from Perspective of Digital Economy [J]. Computer Informatization and Mechanical System,2022,Vol.5,pp.13-18

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