2023 Vol.6 Feb.No1

• Title: Research on hotel management model innovation under the background of Internet
• Name: Xiaohui Hu
• Company: (College of Business Administration, University of the Cordilleras, Baguio City, Philippines, 2600)
• Abstract:

   The application and development of information technology has promoted the transformation of marketing strategies in all walks of life. With the advent of the Internet era, Internet marketing has gradually become the development trend of hotel management in China. How to make full use of the advantages of the Internet era, innovate the hotel management mode and improve the hotel marketing level is an important issue for the development of China's hotel industry. Taking a hotel marketing strategy as an example, this paper analyzes the current situation of hotel management in China under the background of the Internet, and puts forward corresponding countermeasures for the current problems.

  
  

• Keyword: Internet; Hotel operation; Hotel management: Model innovation
• DOI: 10.12250/jpciams2023090307
• Citation form: Xiaohui Hu.Research on hotel management model innovation under the background of Internet [J]. Computer Informatization and Mechanical System,2023,Vol.6,pp.25-28

Reference:

[1]Jiang H. Research on Hotel Management Based on Internet of Things and Big Data Analysis[J]. International Journal of Reliability, Quality and Safety Engineering, 2022, 29(5):2240004.

[2]Tuunainen V K, Li H, Liu Y, et al. Quantifying the effects of online review content structures on hotel review helpfulness[J]. Internet Research, 2021, 32(7):202-227.

[3]Sullivan L S, Reiner P. Digital Wellness and Persuasive Technologies[J]. Philosophy and Technology , 2021, 34(3):413-424.