2023 Vol.6 Feb.No1

• Title: Analysis of Netflix's Product Entry Strategy in Indian Market
• Name: Simin Yang
• Company: School of Economics and Management, Foshan University ,528000,China
• Abstract:

  The new round of information technology development has made the video platform get new development. Netflix, the world's most stable streaming media and member video platform, has become the leader by virtue of technological innovation and product marketing strategy. Taking Netflix's entry into the Indian market as an opportunity, this paper systematically analyzes its entry motivation and product marketing strategies, and provides some reference for China's film and television industry to enter the international market.

  
  

• Keyword: Netflix; Streaming media; Product marketing strategy;
• DOI: 10.12250/jpciams2023090316
• Citation form: Simin Yang.Analysis of Netflix's Product Entry Strategy in Indian Market [J]. Computer Informatization and Mechanical System,2023,Vol.6,pp.71-72

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