2024 Vol.7 Apr.N02

• Title: Research on the Reform of Assessment Mode of Brand Strategy Course under the Background of Internet plus
• Name: Yang Meng
• Company: School of Humanities and Communication,University of Sanya,Sanya,572022,China
• Abstract:

  As a new course launched in response to market demand in colleges and universities, the Brand Strategy course carries out teaching sessions with the goal of cultivating marketing talents with theoretical knowledge of brand strategy and creative thinking. In order to realize the goal of course construction, the research on the reform of the assessment method of the Brand Strategy course under the background of Internet+ is now proposed. Firstly, the concept of brand strategy itself is analyzed, and then it is extended to the construction goal of the brand strategy course as well as the development direction. Then the current situation of the "Brand Station Strategy" course is analyzed from three aspects, namely, the course offering, student demand and satisfaction, and faculty strength and teaching resources, respectively. Finally, specific paths of course reform are proposed, including self-efficacy enhancement, positive reinforcement guidance and cognitive drive stimulation. The aim is to introduce more brand strategy concepts into the teaching process and guide students to become high-quality talents who meet the needs of corporate brand marketing.

  
  

• Keyword: internet; brand strategy; course instruction; curriculum reform;
• DOI: 10.12250/jpciams2024090303
• Citation form: Yang Meng.Research on the Reform of Assessment Mode of Brand Strategy Course under the Background of Internet plus[J]. Computer Informatization and Mechanical System,2024,Vol.7,pp.13-16

[1] Lockwood A B , Farmer R L , Schmitt M ,et al. The course on norm-referenced academic assessment: a survey of special education faculty[J]. Psychology in the Schools, 2022, 59(2):398-412.

[2] Hu Y F , Song Y Q , Yin X C ,et al. Design, Synthesis, and Biological Evaluation of Boron-Containing β?Lactamase Inhibitors: Closed-Loop Educational Experiences in an Undergraduate Medicinal Chemistry Course[J].Journal of Chemical Education, 2023, 100(2):803-810.

[3] Le L H , Kim J , Min J E .Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs[J].Journal of Fashion Marketing and Management: an International Journal, 2022, 26(2):328-343.

[4] Zhang X , Kim T .Profit Model and Marketing Strategy Based Brand Value Chain: the Example of the Mobile Messaging Application LINE[J].Modern Economics & Management Forum, 2022, 3(2):106-110.

[5] Randles S , Dewick P , Rietbergen M ,et al. Applying enquiry and problem based learning to mission-oriented innovation policy: from policy to pedagogy to teaching and learning practice[J].Journal of International Education in Business, 2022, 15(1):52-73.

[6] Tianyi J W L Z L .Diversification, Collaboration and Innovation: Promoting High-Quality Development of Teaching Materials Construction for Higher Education: A Study Based on Descriptive Analysis of the First National Teaching Materials Construction Awards[J]. Education: A Study Based on Descriptive Analysis of the First National Teaching Materials Construction Awards[J]. China Higher Education Research, 2022, 38(04):64-70.

[7] Silva D A L , Giusti G , Rampasso I S ,et al. Life cycle assessment teaching innovation: experiences from a Brazilian higher education institution[J]. International Journal of Sustainability in Higher Education, 2023, 24(2):449-461.

[8] Granado-Peinado M , Huertas J A .A Teaching Innovation Project on Writing Critical Essays in aHistory of PsychologyCourse:[J]. Psychology, 2023, 50(3):284-290.

[9] Wu X .Research on the Reform of Ideological and Political Teaching Evaluation Method of College English Course Based on "Online and Offline" Teaching [J].Journal of Higher Education Research, 2022, 3(1):87-90.

[10] Shang H , Tian Y , Bo X U ,et al. Reform and practice of ideological and political teaching in the course of processing and storage of forage crops[J]. Region - Educational Research and Reviews, 2023, 5(3):131-136.

[11] Zhu L L Q L M .Teaching Reform and Practice of Traditional Chinese Medicine Course Based on National Standard and Ideological and Political Theories Teaching in All Courses[J].Asian Agricultural Research, 2022, 14(9):61-63.

[12] Chen X X L W Z .Study on Teaching Reform Based on the Investigation of College Students' Entrepreneurial Environment[J]. Research, 2022, 14(6):60-63.

[13] Zhoulin W U , Wang W , Lili J I ,et al. Teaching Reform and Practice of Animal Products Processing under the Background of Intelligent Agriculture[J]. Asian Agricultural Research, 2022, 14(11):74-76.

[14] Qin X , Jie L I , Shangguan W ,et al.Research on the Teaching Reform of Medical Higher Mathematics with BOPPPS Teaching Module[J].Medicinal Plant, 2023, 14(4):103-105.

[15] Zhao L .Research on the reform of civic science teaching in music course under the concept of OBE talent cultivation[J].Region - Educational Research and Reviews, 2023, 5(1):31-35.