2024 Vol.7 Oct.N05

• Title: Research on Precision Marketing Model of Enterprise Market under the Background of Digital Finance
• Name: Jun Duan
• Company: Chongqing City Vocational College,Chongqing,402160,China
• Abstract:

  With the development of the digital age, digital finance has become an important tool and means of enterprise marketing. Enterprises need to adapt to new trends and challenges in the context of digital finance, explore precision marketing models, provide personalized marketing services, enhance competitiveness and customer satisfaction. Therefore, this study aims to explore the model of precision marketing for enterprise markets in the context of digital finance. On the basis of analyzing the relationship between digital finance and enterprise marketing, this paper studies the precise marketing models of enterprise markets under the background of digital finance, including data-driven marketing, social media marketing, mobile marketing, search engine marketing, personalized marketing, and WeChat marketing, in order to promote the sustainable development of enterprise markets.

  
  

• Keyword: Digital finance; Enterprise market; Precision marketing model;
• DOI: 10.12250/jpciams2024090117
• Citation form: Jun Duan.Research on Precision Marketing Model of Enterprise Market under the Background of Digital Finance[J]. Computer Informatization and Mechanical System,2024,Vol.7,pp.79-81

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