2026 Vol.9 Apr.N02

• Title: Cultivation of Farmers' Digital Literacy and E-commerce Sales Mechanism for Agricultural Products in Jiujiang City Based on Bloc
• Name: Jin Yan
• Company: Nanchang Normal College of Applied Technology,Nanchang,330000,China
• Abstract:

  Rural digital economy has become the core engine to increase farmers' income. In order to enrich the application research of blockchain technology in rural digital literacy cultivation and agricultural products e-commerce, this paper puts forward the research on Jiujiang farmers' digital literacy cultivation and agricultural products e-commerce sales mechanism based on blockchain knowledge data transaction. By defining the connotation of farmers' digital literacy and analyzing the characteristics of agricultural products e-commerce model, the key role of blockchain technology in reconstructing agricultural value chain is revealed. It is pointed out that blockchain knowledge data can effectively activate the endogenous power of rural industries, reconstruct the circulation system of agricultural products, and realize the two-way improvement of Jiujiang's production and marketing benefits. At the same time, it is pointed out that blockchain knowledge data transaction provides trust support for agricultural product brand building. On this basis, this paper puts forward specific innovative strategies for farmers' digital literacy cultivation and agricultural products e-commerce sales mechanism, breaks the digital skill gap of farmers through hierarchical cultivation system, builds a blockchain data trading platform to realize accurate docking of production and marketing data, and constructs a cooperative guarantee mechanism among government, enterprises and farmers. It aims to promote the digital transformation of agriculture and realize the synergistic effect of technological empowerment and institutional innovation.

  
  

• Keyword: blockchain; Knowledge data transaction; Farmers; Cultivation of digital literacy; Agricultural products; E-commerce sales;
• DOI: 10.12250/jpciams2026090407
• Citation form: Jin Yan.Cultivation of Farmers' Digital Literacy and E-commerce Sales Mechanism for Agricultural Products in Jiujiang City Based on Blockchain Knowledge Data Trading: A Virtual Innovation Community Perspective[J]. Computer Informatization and Mechanical S

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